RICK GASTON
I am a senior creative professional with extensive experience in corporate identity, digital, print, and event design. Proven track record delivering integrated marketing campaigns, Account-Based Marketing (ABM) programs, and brand systems for enterprise and high-growth companies. Strong collaborator and self-starter with experience working in-house, at agencies, and as a freelance designer. Skilled in cross-functional partnership, vendor management, and end-to-end creative execution
Skills
- Account-Based Marketing (ABM)
- Integrated Marketing Campaigns
- Brand Identity & Visual Systems
- Event Branding
- Print Design & Production
- Iconography & Infographics
- Digital Design: landing pages, banners, and social media
- Cross-Functional Collaboration
- Client & Stakeholder Communication
- Vendor Management & Print Production: prepress, press checks
- Adobe Creative Cloud: Illustrator, Photoshop, and InDesign
- Figma (working knowledge): layout, prototyping, and Figma Sites
- Generative AI: concept development, image generation, and copy refinement using Adobe Firefly, ChatGPT, Claude, and Gemini
Experience
Senior Art Director, Marketing
Levelpath, San Francisco, CA
January 2026 – May 2026
- Designed internal brand assets including logos, swag, and marketing materials
- Developed event branding and graphics for the company’s first customer event across digital, print, and environmental channels
- Contributed to the company rebrand, including logo, color palette, and digital asset system
- Partnered with marketing and leadership teams to deliver high-impact creative under tight timelines
Senior Art Director, Account-Based Marketing (ABM)
Workday, San Francisco, CA
November 2020 – December 2025
- Led creative development of targeted ABM campaigns for enterprise accounts, driving pipeline growth and lead generation
- Designed personalized direct mail packages, campaign assets, and marketing collateral for key decision-makers
- Collaborated cross-functionally with marketing, sales, copywriters, creative directors, and account executives
- Managed external contractors and ensured quality and consistency across deliverables
- Supported internal marketing initiatives and brand-aligned creative projects
Senior Graphic Designer
Scout RFP, San Francisco, CA
July 2017 – November 2020
- Designed and maintained the company website and digital marketing assets
- Expanded and evolved the brand identity, including brand guidelines, color palette, and visual system
- Created integrated marketing materials including digital ads, banners, and print collateral
- Led design for annual customer event (SPARK), including event logos, theme development, and event graphics
- Produced materials for trade shows, events, data sheets, and white papers
- Contributed to brand growth as the company scaled from a startup of approximately 50 employees through its acquisition by Workday
Senior Graphic Designer, Global Creative Services
BlackRock, San Francisco, CA
November 2013 – May 2017
- Designed marketing materials across print, digital and events, for the global financial services brand
- Contributed to a global creative team delivering 2,000+ projects annually, supporting growth and brand consistency
- Translated complex financial data into clear, visually engaging infographics and data visualizations
- Contributed to a global brand identity redesign, including iconography and visual systems
- Maintained a centralized library of approved assets, improving efficiency and reducing duplication
- Collaborated with global teams across San Francisco, London, Princeton, and Mumbai
Contract Graphic Designer
San Francisco, CA
2001 – 2013
- Delivered branding and design for design agencies and businesses across multiple industries
- Designed logos, brand identity systems, marketing collateral, trade show graphics, and signage
- Received design awards from the Society for Marketing Professional Services (SMPS)
- Managed multiple client projects simultaneously, delivering work on time and within budget
- Partnered with printers and vendors, building expertise in print production and pre-press processes
Education
- Bachelor of Fine Arts (BFA), Graphic Design, Academy of Art University, San Francisco, CA
- Undergraduate coursework, University of Hawaii, Honolulu, HI
Download PDF Version
I am a senior creative professional with extensive experience in corporate identity, digital, print, and event design. Proven track record delivering integrated marketing campaigns, Account-Based Marketing (ABM) programs, and brand systems for enterprise and high-growth companies. Strong collaborator and self-starter with experience working in-house, at agencies, and as a freelance designer. Skilled in cross-functional partnership, vendor management, and end-to-end creative execution.
Skills
- Account-Based Marketing (ABM)
- Integrated Marketing Campaigns
- Brand Identity & Visual Systems
- Event Branding
- Print Design & Production
- Iconography & Infographics
- Digital Design: landing pages, banners, and social media
- Cross-Functional Collaboration
- Client & Stakeholder Communication
- Vendor Management & Print Production: prepress and press checks
- Adobe Creative Cloud: Illustrator, Photoshop, and InDesign
- Figma (working knowledge): layout, prototyping, and Figma Sites
- Generative AI: concept development, image generation, and copy refinement using Adobe Firefly, ChatGPT, Claude, and Gemini
Experience
Senior Art Director, Marketing
Levelpath, San Francisco, CA
January 2026 – May 2026
- Designed internal brand assets including logos, swag, and marketing materials
- Developed event branding and graphics for the company’s first customer event across digital, print, and environmental channels
- Contributed to company rebrand, including logo, color palette, and digital asset system
- Partnered with marketing and leadership teams to deliver high-impact creative under tight timelines
Senior Art Director, Account-Based Marketing (ABM)
Workday, San Francisco, CA
November 2020 – December 2025
- Led creative development of targeted ABM campaigns for enterprise accounts, driving pipeline growth and lead generation
- Designed personalized direct mail packages, campaign assets, and marketing collateral for key decision-makers
- Collaborated cross-functionally with marketing, sales, copywriters, creative directors, and account executives
- Managed external contractors and ensured quality and consistency across deliverables
- Supported internal marketing initiatives and brand-aligned creative projects
Senior Graphic Designer
Scout RFP, San Francisco, CA
July 2017 – November 2020
- Designed and maintained company website and digital marketing assets
- Expanded and evolved the brand identity, including brand guidelines, color palette, and visual system
- Created integrated marketing materials including digital ads, banners, and print collateral
- Led design for annual customer event (SPARK), including event logos, theme development, and event graphics
- Produced event collateral, data sheets, and white papers
- Contributed to brand growth as the company scaled from a startup of approximately 50 employees through its acquisition by Workday
Senior Graphic Designer, Global Creative Services
BlackRock, San Francisco, CA
November 2013 – May 2017
- Designed marketing materials across print, digital and event channels, for the global financial services brand
- Contributed to a global creative team delivering 2,000+ projects annually, supporting growth and brand consistency
- Translated complex financial data into clear, visually engaging infographics and data visualizations
- Contributed to a global brand identity redesign, including iconography and visual systems
- Maintained a centralized library of approved assets, improving efficiency and reducing duplication
- Collaborated with global teams across San Francisco, London, Princeton, and Mumbai
Contract Graphic Designer
San Francisco, CA
2001 – 2013
- Delivered branding and design for design agencies and businesses across multiple industries
- Designed logos, brand identity systems, marketing collateral, trade show graphics, and signage
- Received design awards from the Society for Marketing Professional Services (SMPS)
- Managed multiple client projects simultaneously, delivering work on time and within budget
- Partnered with printers and vendors, building expertise in print production and prepress processes
Education
- Bachelor of Fine Arts (BFA), Graphic Design, Academy of Art University, San Francisco, CA
- Undergraduate coursework, University of Hawaii, Honolulu, HI
Download PDF Version
I am a senior creative professional with extensive experience in corporate identity, digital, print, and event design. Proven track record delivering integrated marketing campaigns, Account-Based Marketing (ABM) programs, and brand systems for enterprise and high-growth companies. Strong collaborator and self-starter with experience working in-house, at agencies, and as a freelance designer. Skilled in cross-functional partnership, vendor management, and end-to-end creative execution.
Skills
- Account-Based Marketing (ABM)
- Integrated Marketing Campaigns
- Brand Identity & Visual Systems
- Event Branding
- Print Design & Production
- Iconography & Infographics
- Digital Design: landing pages, banners, and social media
- Cross-Functional Collaboration
- Client & Stakeholder Communication
- Vendor Management & Print Production: prepress and press checks
- Adobe Creative Cloud: Illustrator, Photoshop, and InDesign
- Figma (working knowledge): layout, prototyping, and Figma Sites
- Generative AI: concept development, image generation, and copy refinement using Adobe Firefly, ChatGPT, Claude, and Gemini
Experience
Senior Art Director, Marketing
Levelpath, San Francisco, CA
January 2026 – May 2026
- Designed internal brand assets including logos, swag, and marketing materials
- Developed event branding and graphics for the company’s first customer event across digital, print, and environmental channels
- Contributed to the company rebrand, including logo, color palette, and digital asset system
- Partnered with marketing and leadership teams to deliver high-impact creative under tight timelines
Senior Art Director, Account-Based Marketing (ABM)
Workday, San Francisco, CA
November 2020 – December 2025
- Led creative development of targeted ABM campaigns for enterprise accounts, driving pipeline growth and lead generation
- Designed personalized direct mail packages, campaign assets, and marketing collateral for key decision-makers
- Collaborated cross-functionally with marketing, sales, copywriters, creative directors, and account executives
- Managed external contractors and ensured quality and consistency across deliverables
- Supported internal marketing initiatives and brand-aligned creative projects
Senior Graphic Designer
Scout RFP, San Francisco, CA
July 2017 – November 2020
- Designed and maintained the company website and digital marketing assets
- Expanded and evolved the brand identity, including brand guidelines, color palette, and visual system
- Created integrated marketing materials including digital ads, banners, and print collateral
- Led design for annual customer event (SPARK), including event logos, theme development, and event graphics
- Produced materials for trade shows, events, data sheets, and white papers
- Contributed to brand growth as the company scaled from a startup of approximately 50 employees through its acquisition by Workday
Senior Graphic Designer, Global Creative Services
BlackRock, San Francisco, CA
November 2013 – May 2017
- Designed marketing materials across print, digital and event channels, for the global financial services brand
- Contributed to a global creative team delivering 2,000+ projects annually, supporting growth and brand consistency
- Translated complex financial data into clear, visually engaging infographics and data visualizations
- Contributed to a global brand identity redesign, including iconography and visual systems
- Maintained a centralized library of approved assets, improving efficiency and reducing duplication
- Collaborated with global teams across San Francisco, London, Princeton, and Mumbai
Contract Graphic Designer
San Francisco, CA
2001 – 2013
- Delivered branding and design for design agencies and businesses across multiple industries
- Designed logos, brand identity systems, marketing collateral, trade show graphics, and signage
- Received design awards from the Society for Marketing Professional Services (SMPS)
- Managed multiple client projects simultaneously, delivering work on time and within budget
- Partnered with printers and vendors, building expertise in print production and prepress processes
Education
- Bachelor of Fine Arts (BFA), Graphic Design, Academy of Art University, San Francisco, CA
- Undergraduate coursework, University of Hawaii, Honolulu, HI
Download PDF Version