RICK GASTON
Marketing collateral turns complex information into clear, engaging stories. Across print and digital, I create thoughtful, brand-consistent work that brings ideas to life and inspires action.
Project
Workday Account Based Marketing Projects (ABM)
Role
Art Director/Designer
Challenge
The challenge was to create personalized, one-to-one campaigns that would encourage key decision-makers to consider Workday. Each concept needed to capture their attention, keep Workday top of mind, and help establish a meaningful connection.
Outcome
The creative received positive responses and captured the attention of key decision-makers, helping open doors and initiate conversations. In several cases, it also contributed to qualified sales opportunities.
Project
Additional Print Work
Role
Art Director/Designer
relevance
Good design ages well and stays relevant. These projects show capability and design sense. They demonstrate a long-standing ability to create clean, well-considered layouts across a wide range of projects and deliverables. Together, they provide a broader view of my experience and versatility in print and layout design.
Marketing collateral is where strategy meets execution, transforming complex information into stories that help people understand what matters. Whether it's a brochure, direct mail piece, sales kit, or digital campaign, every piece should communicate clearly, reinforce the brand, and inspire action. From print to digital, I enjoy designing collateral that brings ideas to life with consistency, purpose, and attention to detail.
Project
Workday Account Based Marketing (ABM) Projects
Role
Art Director/Designer
Challenge
The challenge was to create personalized, one-to-one campaigns that would encourage key decision-makers to consider Workday. They needed to capture their attention, keep Workday top of mind, and help establish a meaningful connection.
Outcome
The creative received positive responses and captured the attention of key decision-makers, helping to open doors and initiate conversations. In several cases, the campaigns also contributed to qualified sales opportunities.
Project
Additional Print Work
Role
Art Director/Designer
Relevance
Good design ages well and stays relevant. These projects show capability and design sense. They demonstrate a long-standing ability to create clean, well-considered layouts across a wide range of projects and deliverables. Together, they provide a broader view of my experience and versatility in print design.
Marketing collateral is where strategy meets execution, transforming complex information into stories that help people understand what matters. Whether it's a brochure, direct mail piece, sales kit, or digital campaign, every piece should communicate clearly, reinforce the brand, and inspire action. From print to digital, I enjoy designing collateral that brings ideas to life with consistency, purpose, and attention to detail.
Project
Workday Account Based Marketing (ABM) Projects
Role
Art Director/Designer
Challenge
The challenge was to create personalized, one-to-one campaigns that would encourage key decision-makers to consider Workday. Each concept needed to capture their attention, keep Workday top of mind, and help establish a meaningful connection.
Outcome
The creative received positive responses and captured the attention of key decision-makers, helping to open doors and initiate conversations. In several cases, the campaigns also contributed to qualified sales opportunities.
Project
Additional Print Work
Role
Art Director/Designer
Relevance
Good design ages well and stays relevant. These projects show capability and design sense. They demonstrate a long-standing ability to create clean, well-considered layouts across a wide range of projects and deliverables. Together, they provide a broader view of my experience and versatility in print and layout design.