RICK GASTON
Events can be a heavy lift, but they are also fun and rewarding. They offer diverse creative opportunities and require close collaboration across teams. When done well, they strengthen the brand and deliver meaningful business impact.
Project
SPARK Customer Event
Role
Art Director/Designer
Challenge
Scout RFP’s largest and final customer conference celebrated its acquisition by Workday, its customers, and the product roadmap ahead.
Outcome
The event drew 600–700 professionals. The event featured keynotes from Scout’s founders, guest speakers, and Workday CEO Aneel Bhusri.
Project
LevelUP! Customer Event
Role
Lead Designer/Art Director
Challenge
The goal was to create a conference that felt premium yet intimate. To bring procurement leaders and professionals together in a collaborative setting that was tech-forward, energetic, and fun.
Outcome
The conference was a success, combining an intimate, energetic atmosphere with opportunities to learn and connect. Participants explored AI’s impact on procurement, while Levelpath unveiled new tools for building AI agents.
Events are challenging and can be a heavy lift, but they can also be fun and very rewarding. They offer a wide range of creative opportunities, from digital and print communications to signage and stage graphics. Successful execution requires close collaboration across teams and disciplines. As a significant touchpoint for both brand expression and pipeline generation, a well-designed event can deliver meaningful business impact.
Project
SPARK Customer Event
Role
Lead Designer/Art Director
Challenge
Scout RFP’s largest and final customer conference having been acquired by Workday just a few months before. It had to be grand, a celebration of the acquisition and its customers, highlighting the product roadmap going into the transition as a Workday company.
Outcome
It was a huge success, drawing 600–700 professionals in sourcing, procurement, and finance. Registration spiked after the news of the acquisition. The event featured keynotes from the founders, guest speakers, as well as Workday’s CEO Aneel Bhusri.
Project
LevelUP Customer Event
Role
Art Director and Designer
Challenge
The goal was to create a conference that felt premium yet intimate. To bring procurement leaders and professionals together in a collaborative setting that was tech-forward, energetic, and fun.
Outcome
The conference was a big success, combining an intimate, energetic atmosphere with opportunities to learn and connect. Participants explored AI’s impact on procurement, while Levelpath unveiled new tools for building AI agents.
Events are challenging and can be a heavy lift, but they can also be fun and very rewarding. They offer a wide range of creative opportunities, from digital and print communications to signage and stage graphics. Successful execution requires close collaboration across teams and disciplines. As a significant touchpoint for both brand expression and pipeline generation, a well-designed event can deliver meaningful business impact.
Project
SPARK Customer Event
Role
Lead Designer/Art Director
Challenge
Scout RFP’s largest and final customer conference having been acquired by Workday just a few months before. It had to be grand, a celebration of the acquisition and its customers, highlighting the product roadmap going into the transition as a Workday company.
Outcome
It was a huge success, drawing 600–700 professionals in sourcing, procurement, and finance. Registration spiked after the news of the acquisition spread. The event featured keynotes from the founders, guest speakers, as well as Workday’s CEO Aneel Bhusri.
Project
LevelUP Customer Event
Role
Art Director and Designer
Challenge
For Levelpath’s inaugural customer conference, the goal was to create an experience that felt upscale and premium, yet intimate and collaborative—a gathering where a close-knit community of procurement leaders could connect, feel celebrated, and have access to one another. The event needed to feel tech-forward while remaining fun, energetic, and exciting.
Outcome
By all accounts, the conference was a big success. It delivered the intimate, energetic atmosphere we set out to create, with plenty of opportunities to learn and network. Participants also heard about the rapidly evolving AI landscape and what it means for procurement. Levelpath unveiled its latest innovation as well, giving procurement teams the tools to build their own AI agents.
